Today is the day that Walmart Canada launches it’s new line for plus size women called WEinfluence. Inspired by the Bohemian vibe, this label was born with Walmart Canada’s desire to provide clothing that would be trendy and affordable to their full figured customers, and we are thrilled!
WEinfluence have us, gorgeous plus size ladies, on it’s mind: the entire collection was tested on several women to make sure the fit was right, the fabrics were flexible and durable to be worn in our everyday lives. For it’s first collection, WEinfluence didn’t shy away from bright colors and patterns. It’s a Spring/Summer collection afterall! I absolutely love their light fabric dresses and tops. Speaking about fabric, did you know that all their fabrics and patterns were created by Montreal artists? Also, you may recognize the models for WEinfluence because the two gorgeous ladies are from Montreal as well!I really love the image of WEinfluence. They used plus size models who look like us: with thick thighs, or wide hips, or large boobs, or tattoos.. They proved that someone with a body like mine can sell clothes on advertisements. Great job on the campaign, Walmart Canada!
WEinfluence is now available exclusively in select Walmart stores in Canada, and online at Walmart.ca.
Sizes are 1X to 4X or sizes 16 to 24, you will find everything everything is under 30$.
Follow them at @WeAreWEinfluence on Instagram
Wanna know more about plus size fashion? Click here..