The ordinary by DECIEM: Yay or Nay?

Let me say it right from the start: this Toronto startup brand is everything BUT ordinary.

Okay, I agree that their packaging is not as colorful as other brands, but that’s exactly what they want: to cut the crap. No distracting packaging, no celebrity spokesperson, no fake results… I mean,  I am definitely not the only one who thought that Nicole Kidman was an odd choice to reprensent Neutrogena’s Rapid Wrinkle Repair, right? Everyone know you would have to bathe in this products for years before seeing “results” ressembling of Miss Kidman’s (huh-hermmmm, facelifts!)…..

What does The Ordinary have that the others haven’t? Integrity. “Clinical formulations with integrity” as it says on on their products.

“We’re founded on the principle of doing everything others don’t do and we are changing the world of beauty based on this principle.”

Their beauty products are sold at a fraction of the price of high end brands, but the formula of The Ordinary products has a higher concentration of active ingredients!! BOOM! And their reviews are astounding! Bloggers and beauty gurus are raving so much about The Ordinary, that it’s not exceptionnal to see the products SOLD OUT.

On my end, I was able to grab 4 products: The Alpha Arbutin 2%, The Vitamin C suspension 23%, The Granactive Retinoid 2% and The Buffet.


My routine

I can tell you that I definitely saw a great change in my skin, after a week. I use the Alpha Arbutin and the Buffet every morning and before going to bed in my beauty routine. At night, I alternate between the Granactive Retinoid and the Vitamin C (because those two products don’t mix well).

Tried and tested

The Alpha Arbutin reduces the look of spots and hyper-pigmentation. The product is clear and it has a fresh-clean smell to it. My sun spots are still there, but I know it is extremely difficult (maybe impossible) to erase them without surgery. I can feel my skin tightening after applying the Alpha Arbutin. Price: 8.90$

The buffet formula targets multiple signs of ageing at once. It looks and smell like the Alpha Arbutin, but is a little more watery. I started to use this one last week, since it was sold out for years!! I can’t really say if I’m seeing a huge difference, but I my skin has a nice glow now. Price: 14,80$

The Granactive Retinoid 2% in Squalane uses next-generation retinoid active technologies which have been shown to achieve better reduction in signs of ageing than retinol without irritation. These technologies cannot be compared directly with retinol itself in terms of concentration because they include a different retinoid molecule, in a similar way that Retinol cannot be compared with Retinoic Acid in terms of concentration. Retinoid is even better than Retinol against signs of ageing, and I can see the fine lines on my forehead disappear. This formula is yellowish, and has an ointment smell, but it doesn’t bother me. Retinoids can make the skin more sensitive to UV radiation so use sun protection in the morning. Price: 9.80$

The Vitamin C suspension 23% + ha spheres 2% is an effective antioxidant and its pure form of L-Ascorbic Acid has been shown to reverse multiple signs of skin ageing while brightening the skin. This product is like powder, mixed with a lotion. When I applied it first, the feeling was weird: I was waiting for that “tingling” sensation they mention on the website, but I didn’t feel it. Instead it was like a warm (but not burning – at all!) powder-ish lotion, and it took some time to sink in the skin. Well, it kind of stay on the skin all night, it doesn’t disappears completely, BUT when I wash my face in the morning, all the dry skin is gone. Gone with the wind…..  Price: 5,80$

My verdict

I love it!! It’s the first time that I see results within a week, when I use a beauty product. I trust this brand with my skin completely. I trust the honesty of Deciem and The Ordinary brand. First, their research and chemist team is what we see first, no celebrity bullshit. Then, I love to encourage a Canadian brand. And lastly, their price range is ridiculous. To pay about 10$ for an effective formula, or 60-80$ for a high end similar (but not as concentrated formula) product with a colorful packaging? Really? I prefer The Ordinary.


The Ordinary is sold online on their website, and is also sold on ASOS and Sephora‘s websites (online only at Sephora).


Did you try The Ordinary products? What were your thoughts? Let me know in the comment section below.


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